
This is yet-another-post on the topic of Amazon-style “six-page memos,” aka Narratives. This post focuses on the mantra: “Great narratives show, they don’t tell.” When writing things you believe to be facts, ask yourself: How do I know? How can I qualify it? Then, qualify it in your words. Tell (Bad): The BMW E28 M5 is a rare car. Show (Good): Of the 722,328 E28 5-series sedans BMW built between 1981 and 1987, only 2,191 …Continue reading