Last year Jonathan Zufi reached out to me asking if he could use a quote from my “Why Nobody Can Copy Apple” blog post in a book on Apple he was working on.
I said sure, why not?
I’m glad I did. Jonathan has released the book, Iconic: A Photographic Tribute to Apple Innovation, and sent me a complimentary copy. Fittingly, I received it on the anniversary of Steve Job’s death.
My quote is on page 181.
“Apple’s products are unique not on their feature merits, but because of the way they are conceived, designed, built, sourced, manufactured, shipped, marketed, sold, opened, held, and used. This is integration taken to the extreme and it would be difficult for any company to replicate.
–Charlie Kindel, cek.log”
The photo on page 181 is of the Apple Time Capsule. This is highly ironic given I built a competitive product to Time Capsule at Microsoft (Windows Home Server). I have no idea if Jonathan made this connection, but I think it’s hilarious either way.
The book is just amazing. It is full of great photos of all of Apple’s products, inside and out. It includes forward by Steve Wozniak and Jim Dalrymple and each photo is accompanied by a quote from a smart and famous person (mine excluded).
The quality of the printing is top notch and the book looks great on our coffee table. He sent me the “Classic Edition” which he sells for $75. There’s an insane “Special Edition” that comes in a case that looks like an Apple ][ accessory that’s $300 (!). www.iconicbook.com
If you have ever been an Apple fanatic you’ll really enjoy paging through this book.
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