
Kindel’s 3rd Law – Amazon will enter every existing business, channel, and market. If said business, channel, or market doesn’t already exist, Amazon will try to invent it. Tig Kindel – 2019 See also: Kindel’s Law – Every payment system eventually becomes an anti-fraud system. Kindel’s 2nd Law – Companies with a subscriptions-based business model eventually behave in ways hostile to that company’s customers.