Tag Archives: law

Kindel’s 3rd Law

Kindel’s 3rd Law – Amazon will enter every existing business, channel, and market. If said business, channel, or market doesn’t already exist, Amazon will try to invent it. Tig Kindel – 2019 See also: Kindel’s Law – Every payment system eventually becomes an anti-fraud system. Kindel’s 2nd Law – Companies with a subscriptions-based business model eventually behave in ways hostile to that company’s customers.

Kindel’s 2nd Law

Kindel’s 2nd Law – Companies with subscription-based business models eventually behave in ways hostile to their customers. Charlie Kindel – July 2019 Once a company gets addicted to annuity-based revenue, all it can do is focus on the lifetime value (LTV) of a customer, the cost to acquire a customer (CAC), and churn (the rate at which customers unsubscribe0. These things are the opposite of customer obsession. Eventually, the motions of the company become dominated …Continue reading

Kindel’s Law

Kindel’s Law – Every payment system eventually becomes an anti-fraud system. -Tig Kindel, 2013 I’m not sure how this law thing works. But I’m jealous of folks like Moore, Atwood, and Shannon. I think everyone should have a law named after them. In 2013, when I was tasked with build Amazon’s equivalent of ApplePay I had an epiphany. After studying all of the payment systems going back to the invention of currency up to credit …Continue reading