Tag Archives: subscriptions

Kindel’s 2nd Law – Companies with subscription-based business models eventually behave in ways hostile to their customers. Charlie Kindel – July 2019 Once a company gets addicted to annuity-based revenue, all it can do is focus on the lifetime value (LTV) of a customer, the cost to acquire a customer (CAC), and churn (the rate at which customers unsubscribe0. These things are the opposite of customer obsession. Eventually, the motions of the company become dominated …Continue reading →