Tag Archives: prfaq

How To: Write a Working Backwards Doc

July 23, 2024
Amazon Way, Clarity of Thought, Customer & Product, Leadership, Writing
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This post introduces the concept of Working Backward (WB) narratives and formalizes the mechanism through which a company can drive product development. The WB mechanism is a complete process designed to create a “virtuous cycle” that re-enforces and improves itself as the team participates in it. “Put the customer first, have a plan, create a shared mission, get early victories, remove process, and make it fun.” – tig A WB narrative is a form of …Continue reading →

Details Matter in Presenting Narratives

April 18, 2018
Amazon Way, How To, Leadership, Writing
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Narratives are written documents used to present clear thinking. Narratives enable readers to quickly understand the author’s ideas in order to drive robust conversations and decisive decision making. Details matter when it comes to printing narratives for others to read. Sloppy presentation of the written word detracts from content and shows the author lacks obsession about his or her customer (the reader). Authors must apply a very high standard for making it easy and pleasing …Continue reading →