Category Archives: Amazon Way

How To: Write a Working Backwards Doc

This post introduces the concept of Working Backward (WB) narratives and formalizes the mechanism through which a company can drive product development. The WB mechanism is a complete process designed to create a “virtuous cycle” that re-enforces and improves itself as the team participates in it. “Put the customer first, have a plan, create a shared mission, get early victories, remove process, and make it fun.” – tig A WB narrative is a form of …Continue reading

Don’t Sell Ideas – Debate Them

The practice of selling ideas in meetings can lead to misalignment and superficial agreement. When the focus is on persuasion rather than understanding, team members may agree without fully grasping the implications or having their concerns addressed. This superficial agreement will lead to problems down the line when the complexities of the idea come to light during implementation. If the presenter’s goal is to get buy-in for an idea, dissenting voices may be silenced or …Continue reading

The Secret to Delivering Outsized Results

In 35+ years of building companies and organizations in multiple industries, I’ve concluded most leadership books are great examples of survivorship bias. I’ve learned a lot from many of these books. But none of them really clued me into the secret of what distinguishes teams that consistently deliver outsized results from teams that are just mediocre. So what’s the secret? Principles. Principled leaders have a set of strongly held beliefs in the how (vs the …Continue reading

Engineer the Sh*t out of Errors – Everywhere

Errors. They’re everywhere, but they don’t have to spell disaster. In fact, they’re an opportunity for improvement, if you Engineer the Sh*it out of them. By everywhere, I mean in all functions of a company, not just product or operations. A hallmark of a world-class organization is a mechanism that treats errors as they should be: imperfections in the systems or processes, not personal failings. One of the most famous is Amazon’s Correction of Errors …Continue reading

Find the Crux by Debating Excellence

No, don’t debate excellence; become excellent at debating. “It is better to debate a decision without settling it than settling a decision without debating it.” – Joseph Joubert Vigorous debate is critical to clear thinking in an organization. Debates garner the full intelligence of an organization. For decisions of great import, rigorous debate depersonalizes the decision. People are predisposed to focus on symptoms or minutia. Arguing over extraneous details is inefficient and is often the …Continue reading

How to be a Secret Agent (of Change)

Great leaders don’t let changes happen to them. Instead, they become skilled at driving change. Leaders effective in driving change are known as agents of change or change agents. This post documents a tool called D x V x F > R that will enable you to become a great agent of change.Continue reading

Mechanisms

Mechanisms are complete processes built around a tool, owned by a leader that gets adopted broadly and regularly inspected and improved to ensure things get done, not because everyone has good intentions, but because the mechanism’s elements structurally force the desired behavior. “Good intentions never work, you need good mechanisms to make anything happen.” — Jeff Bezos I’ve written previously about how Good Intentions are Never Enough and why mechanisms are needed, but I didn’t go deep into how to make mechanisms actually work. …Continue reading

Tenets

Tenets are a few carefully articulated guiding principles for any endeavor. They act as a guide to align on a vision and simplify decision-making. Tenets are the written-down rules that distinguish good behavior from behavior that is not welcome. Tenets simplify and help with being right more often; they can be used as tiebreakers when making tough judgment calls. There is no better way to expose misalignment, and then get aligned, than going through the …Continue reading

Work Backwards From The Customer

At the 1996 Microsoft Professional Developer Conference (PDC) I stood up in front of 8,000 customers and announced what I’d been working on for the previous two years: the Distributed Component Object Model (DCOM). On stage, in front of all those people, we wrote and demoed code running on one Windows 95 PC talking over the network to code on other PCs. This was back in the day when being able to write programs that worked across a …Continue reading

One-Way and Two-Way Doors

Effective decision-making starts with understanding; in the long-term, very, very few things actually matter. The vast majority of the decisions made day-to-day are either minutia or easily reversible and can be made quickly. However, a small number of things (about 1 in 10) matter a lot (in the long term) and are worthy of serious pondering, discussion, investigation, investment, and decision making. A mentor (Chris Jones) introduced me to the pithy phrase 90% of the decisions you make don’t …Continue reading

Lead Without Authority

There are two forms of influence in the world: Influence by authority Influence without authority When a ‘boss’ (a manager or someone with a big title) attempts to influence change or drive action using only their authority, it is rarely successful in the short term, and never in the long term. “Because, I told you so” may work a few times on a kindergartner, but doesn’t inspire confidence or long-term results in the business world. …Continue reading

Focusing on users is not Customer Obsession

Let’s talk Customer Obsession and how it is different than user obsession. My definitions: Customer: An individual (or entity) that pays you, directly or indirectly, for value you provide. User: An individual that is forced to use something you provide. Users fall into three buckets 1) people unhealthily addicted to something (heroin), 2) employees forced to use something in order to do their job (IT systems), or 3) people who are products of services that sell them …Continue reading

The Tension is Intentional

It is no accident many of the Amazon Leadership Principles seemingly contradict each other: they were carefully selected and crafted to encourage leaders to be thoughtful about the gray area. Bias for Action vs. Think Big represent favorite example of this tension. Bias for Action – Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking. Think Big – Thinking small is a self-fulfilling …Continue reading

Good Intentions are Never Enough

Everyone has good intentions… Everyone WANTS to do the right thing. But good intentions are never enough. Stuff doesn’t get done based solely on people’s good intentions. Change can’t happen based only on good intentions. What is needed is a way to mechanize people’s good intentions. “Mechanisms” are the way. A Mechanism is a complete process that ensures things get done. A complete process is a ‘virtuous cycle’ that reinforces and improves itself as it operates like a snowball rolling downhill. …Continue reading

Have Strong Opinions, Weakly Held

The Are right, A Lot Amazon Leadership Principle reads: Leaders are right a lot. They have strong business judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs. A great mnemonic for remembering how to get better living the Are right, a lot LP is: Have strong opinions, weakly held. Stanford University professor Paul Saffo coined this term. “Allow your intuition to guide you to a conclusion, no matter how imperfect — this …Continue reading

Everyone’s a Leader

The word leader is not a synonym for manager. Everyone can be a leader. Leader is defined as: leader noun a person or thing that leads. It’s entirely possible for a people manager to be a poor leader (which would be bad). Likewise, an individual contributor who’s a great leader might be a horrible people manager (which is great as long as he/she stays an individual contributor). The only question is how well each individual …Continue reading

How Meeting/Not-Meeting Goals relates to Earn Trust and Insist on Highest Standards

This week’s Leadership Principle tip is about how setting goals, and holding yourself accountable, relates to Earn Trust and Insist on Highest Standards.Continue reading

Dive Deep != Micromanaging

You’ve said it. You’ve heard others say it. You are not quite sure how you feel about it. “So-and-so is a micro-manager. He/she’s always in my shorts and doesn’t let me just do my job.” This week’s Amazon Leadership Principle tip may help you navigate this common meme more effectively. The following has been my pinned tweet for the past year: “The more details you know, the better questions you can ask. The better questions …Continue reading

Just Right Porridge and Leadership Principles

Last week I wrote about Have Backbone, Disagree and Commit. This week the topic is about how to get the balance right when living Leadership Principles. Just as it is possible to not live a leadership principle (under-index), it is possible to over-do them. The key is to find the balance and be like mama bear’s porridge: Just Right. “Moderation in all things” ― Aristotle Yes, it is possible to over-do even Customer Obsession. A …Continue reading

Have Backbone, Disagree and Commit

Have Backbone, Disagree and Commit Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly. – Amazon’s Leadership Principles This Leadership Principle actually combines two principles that go hand-in-hand. First, there’s the “Have Backbone” part and then the part about disagreeing but committing …Continue reading