The Secret to Delivering Outsized Results


In 35+ years of building companies and organizations in multiple industries, I’ve concluded most leadership books are great examples of survivorship bias. I’ve learned a lot from many of these books. But none of them really clued me into the secret of what distinguishes teams that consistently deliver outsized results from teams that are just mediocre.

So what’s the secret?


Principled leaders have a set of strongly held beliefs in the how (vs the what, why, when, or who) and strive to live those principles.

Even better, organizations that have a written-down set of rules for the how, combined with mechanisms that reinforce the living of those principles, the org sings.

It doesn’t even matter what the principles are. What matters is the org is principled.

If you want your org the consistently deliver outsized results develop these skills:

I have mastered1 these skills and love teaching them to others. I’m available to help you and/or your entire organization; see

1 Sometimes I still spell tenet tenent. Oops.

Debate this topic with me:

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