Category Archives: Amazon Way

Ownership

May 27, 2018
Amazon Way, Books, Leadership, Organization & People
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A strong bias towards ownership is important in org culture. The problem is, folks often over-index on ‘I own this area, so I’m going to nail it!’ vs. ‘I am an owner on behalf of the entire company and need to do the right thing for our customers!’. The key is to balance these. Amazon’s definition tries to make this tension apparent by explicitly stating ownership is broader than themselves or their team: Ownership Leaders …Continue reading →

Clear Narratives Show Instead of Tell

April 29, 2018
Amazon Way, Clarity of Thought, Writing
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This is yet-another-post on the topic of Amazon-style “six-page memos,” aka Narratives. This post focuses on the mantra: “Great narratives show, they don’t tell.” When writing things you believe to be facts, ask yourself: How do I know? How can I qualify it? Then, qualify it in your words. Tell (Bad): The BMW E28 M5 is a rare car. Show (Good): Of the 722,328 E28 5-series sedans BMW built between 1981 and 1987, only 2,191 …Continue reading →

Be a Great Reader

April 24, 2018
Amazon Way, Books, How To, Writing
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When an organization has a culture where the written word is valued, being a great reader is just as important as being a great writer. Over time, I’ve tried to have a very high-bar for my own writing. I wrote a little about this in my post Details Matter. I’ve also learned the importance of being a great reader, and that’s the topic of this post. In the 2017 Amazon Shareholder letter Jeff Bezos wrote …Continue reading →

Details Matter in Presenting Narratives

April 18, 2018
Amazon Way, How To, Leadership, Writing
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Narratives are written documents used to present clear thinking. Narratives enable readers to quickly understand the author’s ideas in order to drive robust conversations and decisive decision making. Details matter when it comes to printing narratives for others to read. Sloppy presentation of the written word detracts from content and shows the author lacks obsession about his or her customer (the reader). Authors must apply a very high standard for making it easy and pleasing …Continue reading →

Amazon.com: Shockingly Great Customer Service

April 20, 2011
Amazon Way, Uncategorized
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It’s no secret that I love pretty much everything Amazon.com does. You may think that this is just because they named their Kindle book reader after me, but it’s really because they do such a damn good job of focusing on the customer. Case in point:  A month ago, as soon as the new Portal 2 game was available for pre-order on Amazon.com, I placed and order (using my Prime member ship which gets me …Continue reading →