Tag Archives: The 5 Big Guys

Iconic: Photos of Every Apple Product

October 6, 2013
Kindel, Platforms
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Last year Jonathan Zufi reached out to me asking if he could use a quote from my “Why Nobody Can Copy Apple” blog post in a book on Apple he was working on. I said sure, why not? I’m glad I did. Jonathan has released the book, Iconic: A Photographic Tribute to Apple Innovation, and sent me a complimentary copy. Fittingly, I received it on the anniversary of Steve Job’s death. My quote is on …Continue reading →

Businesses Buy Differently

February 28, 2013
Business, Platforms
9 Comments

My post on Why Nobody Can Copy Apple has become one of the most read posts I’ve ever written (thanks @gruber). Commenters are asking me “Can you describe more what the behaviors are that are different when building for business vs. consumers?” There are many, but central is the sales motion: the approach and process an organization uses to sell product. The sales motion for businesses is diametrically different than the sales motion for consumers. …Continue reading →

Why Nobody Can Copy Apple

February 19, 2013
Business, Customer & Product, Platforms
128 Comments

Horace Dediu has written another brilliant piece titled “Why doesn’t anybody copy Apple?”. As he points out, Apple is fairly unique in its command of vertical integration and many people point to that as the “why”. However, Horace also admits this can’t be the sole reason and he is unable to explain what that reason could be. I think I know. Tim Cook refers to integration and a great team as unique Apple advantages (but …Continue reading →

Facebook is like a Brick

September 6, 2012
Platforms, Startups
1 Comment

At my Future of Mobile talk at Thinkspace last week, someone asked me what I thought of Facebook’s future. I came up with an analogy for explaining my perspective, and have since developed it further. “All the big guys have potential energy. They are objects with mass at altitude. Apple, Microsoft, and Google’s altitude comes primarily from their massive profits. Facebook’s altitude results from having lots of eyeballs in their social graph. There are other …Continue reading →

Wanna Compete with Apple? Focus on Experiences.

June 7, 2012
Branding, Customer & Product, Mobile, Platforms
8 Comments

TL;DR Apple’s insane profitability has the other big guys jealous and freaked out. None are stupid enough to try to compete with Apple on Apple’s terms. The way to beat Apple is to redefine the game by making apps irrelevant and by making mobile just a piece of the equation. The “Experience = Stuff / Time” model is a great way break the conversation down to really understand what is going to happen. In 1999 …Continue reading →

The Five Big Guys

April 15, 2012
Business, Mobile, Platforms
17 Comments

I’m working on writing up my thesis on the future of the consumer technology business and have convinced myself that there are 5 companies that stand to dominate. I call them The Five Big Guys. This post lays the ground work for that thesis by discussing these 5 companies. In 1989 I read the tea-leaves and made the call that Windows was going to dominate and OS/2 was going to fail. I felt I was …Continue reading →