Category Archives: Customer & Product

Why Nobody Can Copy Apple

February 19, 2013
Business, Customer & Product, Platforms
128 Comments

Horace Dediu has written another brilliant piece titled “Why doesn’t anybody copy Apple?”. As he points out, Apple is fairly unique in its command of vertical integration and many people point to that as the “why”. However, Horace also admits this can’t be the sole reason and he is unable to explain what that reason could be. I think I know. Tim Cook refers to integration and a great team as unique Apple advantages (but …Continue reading →

A Mouse and Keyboard Don’t Make a Hardware Company

July 25, 2012
Business, Customer & Product
47 Comments

Microsoft is not, and never will be, a hardware company. Please don’t go off saying “what about Xbox or mice & keyboards?” Microsoft does not really want to build & sell hardware. Surface is akin to Google’s Nexus; a ‘north star’ product intended to lead OEMs in the right direction. “With Surface we wanted to make sure that no stone is left unturned, in terms of really showing Windows 8 in its most innovative form. …Continue reading →

Apps Must Be Cross Platform

July 24, 2012
Customer & Product, Mobile, Platforms
15 Comments

This is a copy of a guest post I wrote for GeekWire. View the original here. Maybe there are a few Robert Scobles out there who still believe that a significant number of successful apps in the future will be unique to any one client platform. Connected experiences across all devices is where the growth is and it would be insane for anyone, from a major brand to an early-stage startup to believe they don’t …Continue reading →

Wanna Compete with Apple? Focus on Experiences.

June 7, 2012
Branding, Customer & Product, Mobile, Platforms
8 Comments

TL;DR Apple’s insane profitability has the other big guys jealous and freaked out. None are stupid enough to try to compete with Apple on Apple’s terms. The way to beat Apple is to redefine the game by making apps irrelevant and by making mobile just a piece of the equation. The “Experience = Stuff / Time” model is a great way break the conversation down to really understand what is going to happen. In 1999 …Continue reading →

Experience = Stuff / Time

April 2, 2012
Branding, Customer & Product, Leadership, Mental Models, Mobile, Startups
9 Comments

The real value in creating new businesses is in delivering customer experiences. The ubiquitous nature of the web, devices, and social networks means successful companies in the future will understand this. The question is “what do people mean when they say ‘experience’”? This post provides an answer. Over the years, I’ve developed a mental model that helps me and my teams think about new businesses from a very customer focused perspective. I refer to it …Continue reading →

Brand is a Critical Part of the End-to-End Experience

April 1, 2012
Branding, Business, Customer & Product, Mobile, Startups
4 Comments

A commenter on another of my posts asked me to explain further why I think “brand is as much a part of the end-to-end experience as the user interface, device, OS, apps, and services.” I took it as a challenge to actually get my thoughts on the subject down in writing. So here we go… I use the following mental model when thinking through end-to-end user experiences: Or, since this is not real math, in words: …Continue reading →