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mental models

Leading by Fitness Functions

November 1, 2025 by tig
Fitness Funcitons

You don’t scale excellence by inspecting outcomes—you scale it by designing systems that send the right signals. These are called Fitness Functions.

Categories Amazon Way, Business, Customer & Product, Leadership, Mental Models, Organization & People, Technology & Execution Tags excellence, getting better every day, leadership, mental models Leave a comment

Mental Models

November 1, 2025June 22, 2019 by tig

A secret to clear thinking and decision-making is to learn, invent, and adopt mental models. You’ve probably noticed effective leaders can frame complex ideas simply. They’ll lead conversations like this: “Well, I think there are three … Read more

Categories Clarity of Thought, Leadership, Mental Models Tags leadership, leadership principles, mental model, mental models Leave a comment

Experience = Stuff / Time

November 1, 2025April 2, 2012 by tig

The real value in creating new businesses is in delivering customer experiences. The ubiquitous nature of the web, devices, and social networks means successful companies in the future will understand this. The question is “what do … Read more

Categories Branding, Customer & Product, Leadership, Mental Models, Mobile, Startups Tags mental model, mental models, Vision 9 Comments
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