Category Archives: Business

Brand is a Critical Part of the End-to-End Experience

April 1, 2012
Branding, Business, Customer & Product, Mobile, Startups
4 Comments

A commenter on another of my posts asked me to explain further why I think “brand is as much a part of the end-to-end experience as the user interface, device, OS, apps, and services.” I took it as a challenge to actually get my thoughts on the subject down in writing. So here we go… I use the following mental model when thinking through end-to-end user experiences: Or, since this is not real math, in words: …Continue reading →

Be Either an App or a Platform, Not Both

August 24, 2011
Business, Leadership, Platforms, Startups, Technology & Execution
9 Comments

If you think the thing you are building is both an “app” and a “platform” you will fail. Oh, and if you think it’s going to be a just a platform, you will fail too. (Update: April 6, 2012 – I updated this post with some typo fixes and minor tweaks). A recent story on Hacker News gave me an excuse to write down my thoughts on this subject. I’m reposting here in order to …Continue reading →