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Category: Featured

Vitamins, Painkillers, and Minimum Lovable Products

October 12, 2026 by tig
Vitamin and painkiller capsules beside a path through five moments, Discover, Understand, Start, Get value, Continue, ending in a heart, under the title Vitamins, Painkillers, and Minimum Lovable Products

I hate the term minimum viable product. No customer wants something that is merely viable. Viable implies “meh”. I want to build things customers love, even if it is just a slice of a much bigger … Read more

Categories Customer & Product, Essays, Featured, Leadership, Mental Models, Product Management Tags friction, mlp, mvp, product management, shipping, vitamins-vs-painkillers, working-backwards Leave a comment

Humans Guessing About Humans

October 7, 2026 by tig
Noisy hiring proxies beside one clean signal line labeled observed behavior

Hiring is a high-consequence prediction made from incomplete, biased, and subjective evidence, so a leader’s job is to squelch the noise, amplify the signal, and make judgment inspectable.

Categories Essays, Featured, Hiring, Leadership Tags amazon, bar-raiser, behavioral-questions, bias, hiring, interviewing, signal-to-noise Leave a comment

The 18-Month Rule and the Small Business Problem

October 2, 2026 by tig
The 18-Month Rule and the Small Business Problem. The 18-Month Rule: Enterprises do not adopt new things on a clock shorter than about 18 months. The Small Business Problem: Fragmentation of reach: you cannot get in front of all 10,000 shops in a vertical.

I talk about this so often in coaching that I sometimes forget whether I ever wrote it down. I don’t think I have, so here goes… The 18-Month Rule Yesterday I asked a founder whether we … Read more

Categories Essays, Featured, Leadership, Product Management Tags enterprise-sales, go-to-market, product management, small-business, startups Leave a comment

Interviews are better with Behavioral Questions

October 7, 2026August 18, 2026 by tig
Screenshot of kindel.com/biq, Senior level, Earn Trust

An interview-prep app: select the principle you want to test, get example questions and guidance. Hire and no-hire example sheets at Junior, Senior, and Exec.

Categories Essays, Featured, Hiring, Leadership Tags amazon-interview-questions, bar-raiser, behavioral-interview-questions, hiring, interview-question-bank Leave a comment

Hiring First. Everything Else Second.

October 7, 2026August 12, 2026 by tig
Hiring interview prioritized over a frantic launch deadline

Excellence in organizations starts and ends with hiring. Most leaders agree in principle. Very few behave as though they believe it.

Categories Clarity of Thought, Essays, Featured, Hiring, Leadership, Organization & People Tags hiring, leadership, onboarding, people management Leave a comment

Load-Bearing Terms

July 29, 2026 by
load-bearing terms

Effective leaders master the skill of choosing memorable terms, defining them precisely, and using them with unreasonable consistency. I call these load-bearing terms: words and phrases that hold up part of the structure. Remove one and something falls down.

Categories Clarity of Thought, Essays, Featured, Leadership, Organization & People Tags leadership, lexicon, words, writing Leave a comment

No-Look Coding and the Five Stages of Grief

July 25, 2026July 24, 2026 by tig
fear

This week the argument found a name. Uncle Bob Martin, who started coding in the late 60s and wrote the book on clean code, posted that his current strategy is to not read any of the … Read more

Categories AI, Engineering, Essays, Featured, Technology & Execution 2 Comments

The Most Dangerous Lie In Project Plans: “We’ll Hire”

October 7, 2026July 11, 2026 by tig
Plans without hiring are fake plans

If you want help writing a 5Ps, use the 5Ps app. It’s a prompt you paste into an agent. It writes a first draft and revises it.

Categories Essays, Featured, Hiring, Leadership, Organization & People, Technology & Execution Tags hiring, onboarding, organization, people management, plans, recruiting Leave a comment
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